Taylor Swift has been an everyday fixture on the prime of the Billboard 200 since 2008, when she notched her first No. 1 album with Fearless. Since then, she’s continued to interrupt information, rack up No. 1s — 10 thus far — and rating eye-popping first-week unit totals.
Whereas it’s tough to match debut-week performances of any single artist’s albums over time — owed to adjustments in market situations and music consumption patterns — it’s enlightening to have a look again at Swift’s final 5 charted releases, from 2019’s Lover by way of 2021’s Pink [Taylor’s Version], and at what fueled their debuts on the Billboard 200 albums chart.
The advertising and marketing and promotion strategies utilized to these 5 releases doubtless knowledgeable the rollout plan of Swift’s tenth studio album, Midnights, which arrived Friday (Oct. 21). It bowed on streaming companies and by way of retailers in a plethora of choices: as a digital album obtain, a number of CD and vinyl LP variants and a cassette tape.
Midnights is Swift’s first studio album since Evermore, in 2020. Since then, she launched two re-recorded albums, Fearless (Taylor’s Model) and Pink (Taylor’s Model), each in 2021. 5 months prior Evermore, she launched its sister undertaking, Folklore, and in 2019, Lover.
Midnights arrives after months of pre-release promotion and pre-orders — however no music from the 13-track album was launched till the album dropped in full. The set’s “Anti-Hero” garnered an official music video on Oct. 21 and is being promoted as its lead radio single. The album is out there to buy in an ordinary digital album (each clear and specific), an iTunes-exclusive model with a bonus monitor (clear and specific), 4 commonplace CD editions (every with a unique cowl, each clear and specific), 4 vinyl LP editions (every with a unique cowl and coloured vinyl) and a cassette tape.
Goal additionally bought an unique “Lavender” version of the album on CD and colored-vinyl LP, with the CD boasting three bonus tracks.
As well as, within the weeks main as much as launch, Swift’s webstore bought pre-orders of signed copies of the 4 commonplace CD albums and the 4 commonplace vinyl LPs. Midnights was additionally obtainable in deluxe boxed set with a CD version of the album and a Swift-branded T-shirt, solely for Capital One cardholders.
Three hours after Midnights arrived, Swift issued a deluxe version of the album with seven bonus songs (20 tracks whole) to streaming companies and digital retailers (with the latter together with a digital liner notes booklet).
What else would possibly Swift have up her sleeve throughout launch week? As with most issues in Swiftworld — solely she is aware of for positive till it’s introduced. What we do know — due to her sharing by way of social media – is that she’s slated to make an look on NBC’s The Tonight Present Starring Jimmy Fallon on Monday (Oct. 24) and a second music video from the album will arrive on Tuesday (Oct. 25). Her social media calendar has additionally teased doable promotions or activations with Goal on Saturday (Oct. 22) and unbiased report shops on Sunday.
Right here’s a recap of the debut-week performances of Swift’s final 5 albums earlier than Midnights and a few of the advertising and marketing and promotional activations that fueled their arrivals on the chart.