When Alessandra Alarcón was named president of SBS’ leisure division in 2019, she grew to become, at 31 years previous, the primary lady to ever lead the Latin media firm’s very profitable stay occasions division.
“We now have a candy little nickname at company for my division,” she says with amusing. “They name us the ‘revenue heart.’”
“The revenue heart,” as Alarcón calls it, places collectively SBS Leisure’s many extremely regarded and profitable music occasions, together with Los Angeles’ Calibash, the city fest that takes place each January. Within the three years since Alarcón took over, Calibash has progressively pared down the variety of acts and emerged with a extra star-studded lineup. “I believed the viewers could be okay, as a result of I’d be okay with there being much less acts however extra high quality units. And I’m blissful to report that I used to be proper,” she says.
Garnering success was particularly essential for Alarcón provided that she’s the granddaughter of SBS founder Pablo Raúl Alarcón and one of many daughters of SBS Chairman Raúl Alarcón.
On this episode of the Billboard podcast “Latin Hitmaker,” Alarcón, in her first in-depth interview since being appointed to her put up, spoke in regards to the significance of legacy, the brand new U.S. Latin market and balancing work and motherhood. Under you will discover some highlights from the dialog.
On bringing a bilingual, bicultural perspective to a Spanish-language media firm: “It offers me a really distinctive perspective on enterprise and the way enterprise is completed. There are plenty of deep relationships [in Latin] and there’s a sure mind-set of how issues should get completed, as a result of that’s the way in which it was all the time completed. And I believe that being born in L.A., after which [living] in New York and raised in Miami […] and having that extra bicultural view of enterprise and the way issues get completed has actually helped me accomplish plenty of issues and never getting misplaced within the noise, which generally occurs.”
On her negotiating model: “I’m undoubtedly extra of a velvet hammer. This can be a very male-dominated business. Girls are making strides, however it’s a very male-dominated business. There’s a time and a spot to be robust, however I all the time like to come back in, listening to somebody out, making them really feel heard and revered. However actually there’s a hammer that has to come back down each on occasion.”
On work recommendation from her dad: Raúl Alarcón all the time imparted on his daughter the significance of being respectful to others. “He mentioned, ‘There’s nothing worse than having an enemy that works for you. The answer goes to come back to you, however you’re not going to get it by berating somebody or making them really feel dangerous about themselves.’”
On balancing work along with her six and four-year-old kids: “This [is a] piece of recommendation I bought from my aunt. She labored and he or she had two kids and he or she mentioned: ‘You may have all of it, simply not on the identical time.’”
On her recommendation to these new within the enterprise: “The impediment is the way in which. There’s a method by way of something. There’s an answer to each downside. It may not be the precise factor that you really want, and that’s the place the humbling and the flexibleness is available in. You understand, it’s a must to be limber and able to adapt as a result of in case you don’t adapt, you die. It’s important to pivot.”
Take heed to the complete episode of Latin Hitmaker right here: