On Friday, Drake and 21 Savage launched Her Loss, a extremely anticipated collaboration to say the least. A number of lyrics discovered within the venture have despatched shockwaves all through the trade, with a number of rappers responding to a number of perceived slights.
However call-outs aren’t the one approach Drake and 21 have been getting publicity for his or her album. The 2 have made a group of spoofs to advertise completely different songs– a faux Vogue cowl, a faux Howard Stern interview, and a faux NPR Tiny Desk Live performance. Now, the 6 god and Savage have dropped a faux Saturday Night time Reside look.
Within the video, Drizzy and 21 are launched in typical SNL trend by none aside from actor Michael B. Jordan. “Women and gents, presenting your musical friends for the night, Drake and 21 Savage,” Jordan says within the opening of the video.
The 2 rappers then take the stage and carry out “On BS,” and a crowd applause is piped in. The remainder of the video appears to be like precisely like, properly, an SNL efficiency.
Drake dedicated to the bit on Instagram. “@nbcsnl musical visitor as soon as once more with my brother @21savage thanks for the love HER LOSS OUT NOW @michaelbjordan,” he wrote in his caption.
It appears the publicity stunts are working. Her Loss is on monitor to debut at No. 1 on the Billboard chart. Its principal competitors is Taylor Swift’s most up-to-date record-breaking smash hit Midnights. Swift moved a mind-boggling 1.578M items in simply the US. Her Loss received’t do these numbers (few albums may), however its numbers will nonetheless be huge, at round 335-330K.
On simply its first time out, the Drake-21 Savage collab acquired an astronomical 150 million streams, and all indicators level to 425 – 450 million streams by the tip of the week. Evidently even with its controversial lyrics, or maybe due to them, everybody needs a chunk of Her Loss.
One of many handful of artists to reply to Drake’s disses was Kanye West, who has made clear that no slight is simply too small to get an increase out of him. “Sufficient already,” Ye wrote. “I performed gave this man his flowers a number of instances Let’s actually see who’re actual ops are on this music recreation Think about all of the rappers on the identical facet and everybody cleansing up every others contracts It’s kingdom time Love Drake #lovespeech.”
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